Take it to the moon, take it to the stars

Sometimes being fired isn't as bad as  people think.  You have the power and freedom to start on a new path, you have the opportunity to build on your career and reestablish yourself in your industry and in Dan Edelman's case, this is just what he wanted.  He ran a successful media tour, "Which Twin has the Toni" and took the public relations field to a new level during his time at the Toni Company. So when he approached his boss saying that he was going to open his own business and his reaction was, "You're fired" the sky became endless for the young Public Relations expert.

PR is all about creativity.  In order to be a key player in the Public Relations industry you have to be creative in your ideas and believe in them.  Dan Edelman is an inspiration when it comes to believing in your ideas and making them come to life.  When reading about his personal path that he took in the industry, what really stuck out to me was his advice for aspiring PR practitioners.  Read. Every day. Devour important books, newspapers, magazines, and blogs.  This is so important.  We recently saw how important it is to keep up with trends and news during our visit to the Chicago Sun Times. While at the Sun Times, Jim Kirk stressed the importance of being creative in order to stay relevant in todays culture.  News outlets are making it more accessible to readers to read anytime they want to, by making the news available on their mobile phones.  Fred Cook also stressed the importance of reading.  He made a point of not just reading what ever one else is.  He stressed that you have to be different and creative about it.  He suggested picking up a magazine that you usually would not.  See a movie that is off the mainstream market.  These will all make you stand out and give you an edge over your competitors.

Being able to believe in the big idea was key to Dan Edelman's career.  This is so crucial and still important in today's world.  Jim Kirk and Fred Cook also said that in order to stay relevant you have to be open to new ideas, give the consumers what they want and believe in yourself.