We both came from New York families that stressed the importance of an education and hard work.
We both enlisted in the military during a time of war, and provided valuable insight into enemy messaging in support of allied/coalition war efforts.
We both married strong-willed women, of whom we were sure to bounce many ideas off of for stories and project success.
What impressed me the most from the first eight chapters of reading was his entrepreneurial spirit and lack of fear. He turned an employment termination from Edward Gottlieb and Associates into an opportunity to devote all of his time, energy and resources into what is now the world's largest independent public relations agency. In between the invention of the media tour and the creation of the Edelman brand, however, was his time of service.
Edelman and a crew of German-speaking analysts spent their time translating and assessing German propaganda. As someone who has completed similar work, I have no doubt that this created a foundation for Edelman to enhance his ability of conducting a thorough analysis of agency and client competitors.
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