Importance of Forming Relationships and Networking

I have really enjoyed reading Edelman and the Rise of Public Relations so far. When I think of Edelman I think of the extremely successful and superior agency that it is today. I never knew the beginnings of Daniel's career and how he started Daniel J. Edelman and Associates. He dreamed big and achieved his goals of becoming the largest public relations agency in the world.

Daniel had a challenge when he was first starting out because public relations wasn't what it is today. Potential clients wanted to know why they should even hire a PR agency. They felt that advertising was all that was needed. Daniel's initial challenges also included a lack of experience and contacts. He made an effort to network with many corporate executives in Chicago. His father, Selig Edelman advised Daniel, "So, my boy, continue to 'integrate your social life with business.' At the same time don't neglect the heaven of life, culture, and religion." (pg.25)

From the readings so far, I am learning how critical networking and forming lasting relationships was to Daniel's career. In this industry, I have also learned you need to make connections to be successful. I have made sure to stay in touch with professors, internship supervisors and classmates.

In Chapter 5 I was impressed to hear how Daniel handled the situation where a third of his employees left the agency to create a new competitor agency. He handled this crisis how we have always been taught to in my classes. He contacted all his clients directly and told them what happened. He had worked hard to form these bonds and loyalties. He acted rationally. Daniel did not lose any clients, which proves just how respected and admired he was. I can't wait to continue this book.

Christina O'Connell is currently a senior at DePaul University. She will receive a B.A. in Public Relations and Advertising and a minor in Marketing in June of 2013. She is very active in DePaul's PRSSA chapter. Christina is the former VP of Advocacy, Diversity, and Philanthropy, as well as the former VP of Special Events. She has held four internships during her time at DePaul and is a member of the Delta Gamma fraternity. You can reach Christina at coconnell20@comcast.net.