Turning Something Bad into Oppertunity

When a majority of his staff left to form their own firm, Edelman knew he had turn bad news into good news fast. As a true PR professional would, he was the first to get the news of what had happened out into the media and took the opportunity to hire fresh new talent who would be able to help grow the company. He also saw it as an opportunity to branch out and gain clients that were outside of Chicago as a means to strengthen the firm. The steps that he took can be applied to any PR crisis. When encountering a crisis it is most important to figure out a way to turn the most negative aspects into positive ones. Turning things that can hinder you into new opportunities for improvement. It would be easy in this situation to feel overwhelmed and throw in the towel but, instead Edelman took the opportunity to turn things around and improve his business. Taking what he learned from the negative he was able to gingerly pick a talented and loyal staff who he could rely on. In addition to that he saw how important it was to have strong roots. By feeling like he was threatened, he realized he needed to strengthen the company and that called for expanding which ultimately helped the growth into a new globally known firm.