On May 22,2013 our PRAD class visited the Edelman agency. Rick Murray, President, Edelman Chicago gave our class a breaking through PR lecture of what its like to work for Edelman.
The Highlights of Working for Edelman:
-Edelman is the best place to work in marketing and media- adverting. According to Rick Murray.
-Edelman has different focuses that all contribute to the final product (outcome), Those areas that Edelman focuses on are: Diversified business,Consumer brands, Tourism & Lifestyle, Business Industrial, Technology and financial series. These selected areas of business make Edelman different from other agencies.
-Not many agencies can say that they are independent and STILL family owned. I learned that Edelman profited 13-14% during the recent recession, which show that Edelman is currently in no debt, because they are independent, and everything is paid in cash. This would be a palce to work for because that shows with more money Edelman can disperse their money to new positions.
-It was very interesting to hear Rick Murray state their strengths and weakness of Edelman. There has not been many agency visits that I have visited that openly give out that information. The strengths of Edelman are: The pay very close attention to their clients by meeting every need of the client first and scoring high on Chicago Customer Review with an 8.69. Rick Murray said the weaknesses of Edelman were there wasn't much stragety and creativity, to overcome there weakness Edelman will try to involve a more tactful way to be more creative interaction with their clients.
Lastly, It is important to keep a notebook handy when working for Edelman because it helps keep a log of ideas, and a space for creativity.
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